Google to improve search results and kill content farms!
I just read an article on CNN’s technology news site that gave me a renewed sense of hope…. well, maybe not hope but let’s just say it left a rather favorable impression on me.
You see I’m one of those people who, from time to time, use search engines quite frequently. Given a technical challenge or some programing quirk that needs solving I often resort to my friends the search engines for help.
Google is generally my tool of choice.
In the last year on several occasions I was attempting to do some research and kept landing on websites that just seemed to me to be utter garbage filled with keywords. I’m sure you’ve heard of “those sites” before. Content farms, link building sites…. yada yada yada. An army of websites filled with so many keywords as a means to build search engine results. Early on these websites were merely keyword filled gibberish…. but as with the evolution of the search engine algorithms used so went the evolution of the fake content spewing software and content farms.
I noticed an increasing number of sites I’d land on were an almost readable slew of textual gibberish.
I found it quite aggravating on a few occasions that so many of these websites were showing up in my search results even when I’d try to modify my search terms. Obviously there was some thought put into the creation of those fake sites to trick both the search engines and the people viewing the results so that they’d land on their websites (often laden with google ads or an equivalent).
But with this news that Google was about to make changes to their search algorithms in an attempt to improve the results. Well, I just had to smile.
As the article does mention, I’m sure some legit sites might rank a bit lower…. but in terms of the usefulness of a search engine, it should be vastly improved.